Content design and informative copy for the Citinews app.

Argentina
Founded in 1914, Citi’s commitment to Argentina is manifested by its presence in 25 cities and the broad range of financial services and products it offers. For nearly 100 years, Citi Argentina has undergone technological advances that have provided its clients with innovative financial solutions and accessibility at their fingertips, such as the latest offering CitiDirect for smartphones and tablets. Additionally, Citi works to improve the microfinance environment in Argentina by granting funds to networking institutions, Jr. Achievement programs for financial literacy and microloans for young entrepreneurs.

Having helped finance private companies and generated development capital for municipalities and provinces, Citi Argentina has received recognition from key financial publications as the best in Foreign Exchange, Trade, Private, Investment, Corporate, and Internet banking. Citi Argentina has dedicated professionals specializing in the global connectivity that is essential to supporting the worldwide footprint expected by their customer base.

Colombia
Established in 1929, Citi Colombia has been the preferred bank for more than 400 multinational companies over a span of 50 years. With its financial strength and unique transactional platforms, Citi is the Bank of Choice for Foreign Trade, FX trading, Cash Management and Offshore Investment products for CCB customers. Citi Colombia offers key services which include Personal Banker, differentiated process, preferential service across all channels and new Citigold branches while having strong alliances with airline co-brands and telecommunication partners.

Citi Colombia has partnered with banks and associations to help institutionalize environmental initiatives to promote sustainable practices in the financial sector and holds a seat on several sustainability committees. Innovation and technology is also imperative in providing leading products and services, such as the development of a mobile technology that facilitates information flows as well as secure transactions for rural agriculture cooperatives in northern Colombia. Key financial publications have named Citi Colombia Best Corporate/Institutional Bank, Best Sub-Custodian Bank, Best Private Banking, Best International Trade Bank and Best Quasi-Sovereign Bond.

Guatemala
Citi Guatemala, established in1975, offers a wide array of first-class products and services to its clients and leads as the number-one choice for Corporate & Investment Banking in the county. Citi, with its unparalleled expertise in transactional and structured solutions to large companies, financial institutions, the public sector and key local industries, is a trusted strategic advisor to Guatemalan companies. Citi applies its mission to become the leading international bank using competitive advantages by providing services to key Guatemalan companies with high transactional needs. In addition, Citi Guatemala is the largest credit card issuer in Guatemala, with more than 31 percent of market share.

Citigold, launched in 2010, is the leading provider for savings investment solutions, and its clients receive a personalized experience from a team of talented professionals specialized to assist them to achieve their financial goals. Citi Guatemala has been given prestigious awards from key financial publications, including Best Corporate/Institutional Internet Bank and #1 in Overall Volume.

With the support of the Citi Foundation, Citi Guatemala has provided more than $1 million in grants for social responsibility programs that focus on financial education and microfinance, including Junior Achievement programs and women entrepreneur initiatives.

Venezuela
Founded in 1917, the nearly century-old bank has been a strategic partner to the country’s top enterprises in Venezuela, serving affluent clients with tailored services, such as Citigold and providing consumers with leading innovative technology for their banking needs. Recognized by key financial publications as Best Corporate and Institutional Internet Bank, Citi Venezuela serves top multinational companies in the sectors of branded consumer, pharmaceuticals, energy, retail business and telecommunications government.

Corporate social responsibility is a strategic priority for Citi Venezuela, which has created a platform to increase women’s leadership roles, strengthened local economies through funding micro-entrepreneurs, provided financial literacy and education in technology to students, and promoted environmental sustainability and housing programs. Additionally, Citi Venezuela makes efforts in energy management and joins non-profit organizations to meet the community needs.

The Country Presence summaries provided for Citigroup.com can also be found on the Citi® News app available at the app store.

Finance: Citinews